It’s 2015 and digital video advertisements are more prevalent than ever on the internet. And with good reason!
A study by Cisco predicts that in 2019, internet video traffic could make up 80% of all consumer Internet traffic.
In fact, approximately 25% of consumers lose interest in a company if it doesn’t use any video. According to a 2015 study by Animoto, just over half of consumers believe that if a company has a website, the website should have video, and 1 out of 4 of consumers lose interest in a company if it doesn’t use any video.
Branded content and marketing videos are raking in views and being spread organically by viewers, which is translating into revenue. As reported by Animoto, 84% of all consumers said that they have “liked” a company video that appeared in their Facebook newsfeed and almost half of all consumers have shared a company’s video on their social media profile.
We recently shared this very long but hilarious branded content ad (starring the ever-talented mustached hipster, Max Baumgarten) to our Facebook page:
According to a survey conducted by Reel SEO and the Web Video Marketing Council, 96% of B2B organizations are engaged in video content marketing and 73% of B2B marketers reported that video marketing is generating positive results. More and more companies are jumping on the trend of video marketing and advertising, making it essential to the evolution of every company, even small businesses, to have on their websites.
Mobile Video Advertising
In the last four years, the popularity of mobile devices has drastically increased the effectiveness of video marketing. Emarketer reports that in 2015, adults spent an average of 39 minutes each day watching video on digital devices, which is way up from an average of three minutes in 2011.
An even stronger testament to the rise of mobile video advertising is the growth of vertically shot videos in advertising, which is a clear departure from the norm of horizontally shot videos that has existed for decades. Troy Young, president of Hearst Digital Mobile, delivers a great rationalization for this new trend: “Phones are vertical devices,” Young said. “Turning it sideways is a lot of work.” This is extremely important because any disruption of an ad discourages users from watching. The evidence is clear: In 2015, Snapchat [8] reported that its users are 9 times more likely to watch a vertical ad to the end than a horizontal ad.
Surprisingly, more and more people are willing to watch videos that last longer than five minutes on mobile devices. 36% of mobile users watch videos over five minutes on mobile devices daily, as reported by the Internet Advertising Bureau.
Thanks to the rise in the use of mobile devices, how-to videos have seen a large jump in views. Google reports that searches for how-to videos on YouTube increased 70% in 2015. This could be caused by consumers watching how-to videos on their mobile devices when completing a task that is foreign to them instead of consulting a manual or asking a friend.
Advertisers have a huge opportunity to create touch points with consumers and build brand affinity by predicting consumer questions and creating videos to answer them in a clear and concise way.
According to Vidyard and Ascend2, half of companies say that the lack of a video marketing strategy is their most challenging hurdle. Other common problems include not having enough compelling content and inadequate SEO.
Fortunately, Ezra Productions can work with you to develop an effective video marketing strategy that will fit your specific businesses needs. While getting to know your company, we will also make suggestions for video content.
After developing a solid plan based on your goals, we’ll handle the filming and editing processes, as well as provide you with your final video in a format optimized for easy uploads to social media sites like Facebook, Instagram, and Snapchat. We’ll also give you the lowdown on how to optimize your videos for search engines.
Contact us to get started on your video production project today!